All posts in “Brands”

The making of the Mulberry Del Ray

It’s always amazing to ‘see’ the craftsmanship behind an object of beauty. The worn fingers an indication of an ingrained skill. That’s luxury.

Coach launches flagship store in London

Fashion's Night Out At The Forum Shops At Caesars Featuring Matt Goss

Located at 41 New Bond street, the affordable US brand Coach (which is a popular tourist buy for visitors to the USA) opened it’s first European Flagship Store in London on September 7th. In time for London Fashion Week and the company’s 70th anniversary.

To celebrate the launch, Coach created the “41 Collection” which features three new and exclusive styles (e.g The WI) representative of London neighbourhoods.

(image from: http://www.daylife.com/photo/06Lc7hN6Rn8lM?utm_source=zemanta&utm_medium=p&utm_content=06Lc7hN6Rn8lM&utm_campaign=z1)

Tai Tai rejects create profits

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Hong Kong’s elite group of women known as ‘tai tais’ are providing a local business man and owner of Milan Station with the goods he needs to furnish the desire for designer handbags. By authenticating and recycling old ‘it’ bags, Byron Yiu has become a very rich man.

A brilliant idea to take advantage of a growing trend to sell last seasons bag in order to buy this seasons newest offering and it also means that his stores now house a range of limited editions and rare bags that would otherwise be sitting in closets.

(image from: http://www.dawn.com/2011/09/21/old-luxury-handbags-get-new-life-in-hong-kong.html)

Volvo Concept You

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The new Volvo Concept You, debuted at the Frankfurt Auto Show boasts an ‘intuitive’ car design inspired by Danish design legend Georg Jensen and door panels made of fine fabric designed Oscar Jacobson.

Peter Horbury, Volvo’s VP of Design claims: “The design of the wheels, the grille and details in the innovative headlamps have been inspired by the exquisite works of world-famous Danish design house Georg Jensen. Their precious items capture the essence of Scandinavian design. Uncluttered, organic surfaces and superb craftsmanship that radiate timeless luxury.

This eternal beauty of Georg Jensen design is what we are aiming for with the whole concept car. Just like the finest luxury goods, this design should feel handcrafted and durable enough to stand the test of time.”

(image from: https://www.media.volvocars.com/global/enhanced/en-gb/Media/RelatedImages.aspx?mediaid=39888)

Louis Vuitton’s New Island Maison Store

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Opened just yesterday, Louis Vuitton’s new store concept – an Island Maison on the Marina Bay Sands, marks a significant moment in the brands expansion into Asia.

The store, with interiors that speak to it’s nautical theme also boasts an art gallery with work from designers AND celebrities. This is a move that is not too surprising and fits well with the other celebrity stories of the brand told by the photography of Annie Leibovitz.

(image from: http://www.augustman.com/wp-content/uploads/2011/07/Louis-Vuitton-Island-Maison.jpg)

Target and Missoni

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With US superstore Target now collaborating with Italian luxury brand Missoni (as they have done in the past with Liberty of London), are luxury brands devaluing themselves or actually gaining a following of aspirational customers?

Missoni products made especially for Target customers ranged from $2.99 – $100 and not surprisingly sold out in no time. What does this mean for the few who can afford the more expensive Missoni products?

(image from: http://www.siouxcityjournal.com/lifestyles/local/article_1eb09f12-e0e0-5ce9-9733-80b0fb7fe1d2.html)

Luxury Bicycles in China?

CX70-ferrari-bike

The Telegraph reports that luxury bicycles are the must have in china. With the bike back in vogue after a few years of car fever, these high end models by Ferarri and other luxury car manufacturers are commonly seen on the streets.

It appears that gone are the recognisable visuals of old black bikes laden with people and goods…

(image from: http://carlovergiftguide.com/cargifts/wp-content/uploads/2011/03/CX70-ferrari-bike.jpg)

Mercedes Benz F125! Research Car – the future?

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Exhibiting at the 2011 IAA is the new Mercedes F125! Research Car. A luxury and environmentally friendly vehicle created to explore the  possibilities for cars of the future. As a concept it has been built to include what Mercedes see as future trends in transportation, focussing not on the next generation of cars, but the generation beyond that. It’s a beautiful piece of engineering and design for sure.

What’s interesting though is that we are all focussed on no emissions, but what will society have evolved to in 2025? What will be the big questions then? I think the issues will be different and that unfortunately, we are actually building for the present, based on our limited view of the future – instead of building for what the future will really hold.

(image from: http://www.diseno-art.com/news_content/wp-content/uploads/2011/09/Mercedes-F-125-16.jpg)

What is luxury?

I’ve been having lots of discussions on the notion of what luxury really means, both in terms of concept and service. For some, starting a new luxury brand, it’s difficult to establish a position in the market without a long history. For others, who are trying to re-define their existing brand, it’s interesting to discover how to embrace new technology in the process.

So what is luxury? It’s a relative term which we define in response to our situation. Luxury brands definately have specific characteristics but how does the average person define luxury?

While having lunch at Smiths the other day, I saw someone wearing a t-shirt with Coco Chanel’s infamous quote: “Some people think luxury is the opposite of poverty, but it’s not, it’s the opposite of vulgarity”