Target and Missoni


With US superstore Target now collaborating with Italian luxury brand Missoni (as they have done in the past with Liberty of London), are luxury brands devaluing themselves or actually gaining a following of aspirational customers?

Missoni products made especially for Target customers ranged from $2.99 – $100 and not surprisingly sold out in no time. What does this mean for the few who can afford the more expensive Missoni products?

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